Category Archives: News

Kombucha is one of the hottest topics in the beverage market today. And, like so many products that seem to find the consumer spotlight, it’s not without its share of controversy. Claims of health benefits, discussions of ingredients – and especially, the question of “raw” versus pasteurized versions – swirl around this tea-based drink. It’s not new – and it’s not about mushrooms Kombucha – a concoction of bacteria and yeast fermented in sweet tea – has been traced back … Continue reading →

Pasteurization Preserves Flavor, Health Benefits While Ensuring Safety PORTLAND, Ore. – Kombucha Wonder Drink, one of the first brands to help launch the $300 million kombucha beverage category nearly 10 years ago, is likely now one of its fastest growing following a nationwide removal last week of raw kombucha. Prompted by elevated alcohol levels, retailers such as Whole Foods Market pulled all raw kombucha from shelves earlier this week, asking manufacturers to put procedures in place to ensure beverages stay … Continue reading →